11 LinkedIn Secrets that You Should Know

As is well known, LinkedIn is the world’s largest professional network. Launched in 2003, it was purchased by Microsoft and has more than 645 million users in more than 200 countries. In Spain alone, it has already surpassed 3 million users, including companies and professionals.

Staying out of this professional network means, in the end, staying out of many opportunities, not only professional but also work. 47.6% of users use the network up to 2 hours a week, 76.9% find it useful to get information from other users or companies and 49.7% to create a network of contacts and potential clients.

11 secrets:

Despite being a well-known professional network, you may have missed out on some details that can help you make the most of it.

You can customize your public URL
Join groups where your target audience is, as you will be able to invite them to connect and send them messages, without having to use a Premium account or waste InMails. But be careful, don’t use it to send spam, use this power to send relevant and useful messages to group members or you might be kicked out of it.
Also in the groups, join them, and add members that may interest you, and even if they are the second or third grade you will have access to their activity and receive their updates.
Multimedia content tends to have more impact than sole words. Add videos and other content of the sort to your profile, as well as CTA (Call To Action) to get more interactivity and let your network know the kind of services you offer.
To shorten links to other websites, shortening and personalizing them is better. Use bit.ly, it is free!
Receive leads directly from your profile: if you have a whitepaper or ebook for your company, you can use it to generate leads from your profile by adding, for example, a free contact form created with Google Drive, or you can ask your Marketing Department to create a custom form.
Share the content of interest to your contacts. Why don’t you create a Google News account to keep abreast of major news from your sector and its competitors?
Do you want to improve interaction with users? Knowing their interests and personality beforehand can be a great asset in knowing how to approach them. Install Crystal Knows, a LinkedIn extension and… surprise!
Give something in return. According to a study, those who provide valuable tips and sorts of advice or information on LinkedIn have a better chance of reaching a more valuable audience and connect with more contacts. Create content of value.
Use the Boolean DNA or OR commands in Advanced People Search on LinkedIn.
Export your contacts periodically. You will receive an Excel with name, surname, position, company and email. And use it wisely.

Improve your presence on LinkedIn and make it your own professional website. As you can see, this network is not only about connecting and searching for customers and company information, it is a good platform to give visibility to your content, build your own personal brand and attract the contacts you truly need.