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Inbound Recruitment: The Best Practice for Attaining Top Talent The term inbound marketing was coined by HubSpot back in 2006 to describe a new way of doing marketing. It was described as a business methodology that attracts customers by creating valuable content and experiences tailored to them. This is where the concept of Inbound Recruitment came from— creating a remarkable candidate experience through employer brand content and marketing strategies that help companies build relationships with...