On March 25, ICEX España Exportación e Inversiones (Spanish Institute for Foreign Trade), The Leading Brands of Spain Forum, and ICEMD the Institute of Digital Economics of Esic Business & Marketing School will present the study:
“Brand 4.0: The impact of digitization on internationalization and brand management”. This report compiles knowledge and experiences from companies and expert.
The aim is applying digital transformation in its full capacity to brand management and the internationalization of companies.
Also, Catenon discussed digitization, internationalization and brand management, with leaders from other major companies, such as Telefónica, Indra and El Corte Inglés. During the event, Cristina Villanova Abadía, Corporate Managing Director of Catenon, also discussed the role of digitalization in the acquisition of talent on a global level.
To sum up, Catenon is a prime example of this thanks to its digital platform. Based on data technology it identifies, assesses and present candidates for clients, located anywhere in the world.
