Catenon GlobalCatenon WorldFuture of WorkBrand 4.0: The impact of digitization
5 years ago119111 min
On March 25, ICEX España Exportación e Inversiones (Spanish Institute for Foreign Trade), The Leading Brands of Spain Forum, and ICEMD the Institute of Digital Economics of Esic Business & Marketing School will present the study: “Brand 4.0: The impact of digitization on internationalization and brand management”. This report compiles knowledge and experiences from companies and expert. The aim is applying digital transformation in its full capacity to brand management and the internationalization of companies. Also,...