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Last Tuesday, 14th May, one of the most awaited events of the year was held: the Factor Humano Congress 2019, organised by IFAES at the impressive Wanda Metropolitano football stadium in Madrid. It was an exclusive event for Human Resources professionals and more than 900 guests attended. Catenon attended this event held in Madrid for the first time and did so as a sponsor.     There were numerous activities –such as stadium tours and...

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We attended the event Big Data to Action (#BDTA19) organized by @MSMK_ and here are our conclusions. This study conducted by @Deloitte reveals a significant figure: “83% of the 924 companies surveyed around the world do not have enough experience in people analytics.”  In other words, most companies are not equipped to identify the challenges in their recruitment processes or find proper solutions because they are unable to gather or analyze their data. In an increasingly...

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On March 25, ICEX España Exportación e Inversiones (Spanish Institute for Foreign Trade), The Leading Brands of Spain Forum, and ICEMD the Institute of Digital Economics of Esic Business & Marketing School will present the study: “Brand 4.0: The impact of digitization on internationalization and brand management”. This report compiles knowledge and experiences from companies and expert. The aim is applying digital transformation in its full capacity to brand management and the internationalization of companies. Also,...