HomeAuthorCinthya Soto, autor en Catenon World

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Inbound Recruitment: The Best Practice for Attaining Top Talent The term inbound marketing was coined by HubSpot back in 2006 to describe a new way of doing marketing. It was described as a business methodology that attracts customers by creating valuable content and experiences tailored to them. This is where the concept of Inbound Recruitment came from— creating a remarkable candidate experience through employer brand content and marketing strategies that help companies build relationships with...

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The Use and Concerns of AI  Artificial intelligence (AI) techniques such as machine learning, sentiment analysis, and natural language processing are used in the hiring process to optimize and automate components of the process. Previous research has shown that unconscious bias in hiring can occur in several areas. Candidate sourcing, screening, and outreach are the most frequent recruiting processes for which AI is being used to optimize and automate.  AI’s increasing use in sensitive areas,...

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Context On the 8th of March, International Women’s Day was celebrated. International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. International Women’s Day has been observed since the early 1900’s. Officially recognized by the United Nations in 1977, International Women’s Day first emerged from the activities of labor movements at the turn of the twentieth...