Last Tuesday, 14th May, one of the most awaited events of the year was held: the Factor Humano Congress 2019, organised by IFAES at the impressive Wanda Metropolitano football stadium in Madrid. It was an exclusive event for Human Resources professionals and more than 900 guests attended. Catenon attended this event held in Madrid for the first time and did so as a sponsor.
There were numerous activities –such as stadium tours and virtual reality experiences– and we must highlight the quality of the round tables that took place throughout the day and their guests.
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They dealt with current issues and highlighted the latest trends in talent management. For example, new ways of working, flexibility, conciliation, talent, team automation, productivity, international mobility, employee experience, or digital transformation. Globalisation, multiculturalism, leadership, employer branding, artificial intelligence, data technologies and innovation too.
Representatives from such important companies as Ferrovial, Mahou, Wolters Kluwer, Endesa, Globalia, Siemens, BBVA, Telefónica, Acciona, CEPSA, AON, Sacyr, Vodafone, Navantia, Caixabank, Iberdrola, Prosegur, Cabify, Mondelez, Minsait, Maxam, Altadis, Amadeus, BMW, and many more attended the event.
Acquisition of Talent and Data Technology
Catenon held a Round Table: “Talent Acquisition and Data Technology: the revolution that has come”. It caught the attention of the audience that was looking for the latest trends about the challenges of professional search.
One of the main points was the consideration of talent as a global resource. “The best professionals can be found anywhere in the world, and the best database is undoubtedly the internet. The talent search scenario is now global, universal and mobile,” said Cristina Villanova, Corporate Managing Director of Catenon. “With new technologies, we have all the information at our fingertips. We have to learn how to exploit it,” said Wolfgang Most, Director of Transformation Projects and Human Resources at Minsait. It is the digital transformation division of Indra, a company that recruits between 300 and 400 IT profiles per month.
Together with them, Manuel Pimentel, Of Counsel of Backer & McKenzie, and former Minister of Labour, pointed out the need to have a flexible labour structure that allows companies to compete in the search for talent and at the same time offer security to the worker. “We have to humanise that symbiotic coexistence –between technology and people– that will be more demanding and complex every day.” Fernanda Cardama, Global Head People & Resources of MAXAM, a company that highlights gender diversity as its greatest challenge, and “flexibility as part of its DNA”, agreed with him.
And that is the great challenge, the coexistence between technology and people, which was highlighted by our four guests. “Technology can be bought,” said Patricia de Loro, Chief Product Officer at TheVentureCity, “we have to transform and help people reinvent themselves.” Patricia, with experience in several international cities (London and San Francisco, among others), highlighted the reality of multiculturalism in the different teams in which she has worked and the need for constant adaptation.
Many headlines have been highlighted in the different round tables. They all have one thing in common: the need to “embrace” technology in people management, not as a threat, but as an opportunity to improve processes, effectiveness, efficiency and objectivity.
Adopt technology and “humanise” it to guarantee coexistence. There are many challenges: social, political, economic and legal, which still need to be resolved. And this is not something isolated or that is happening in a few companies. It is a reality in each and every one of the companies and areas of society.
