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Sustainable tourism is a reality. More and more companies are adopting sustainable tourism, given that it meets the needs of tourists, therefore generating profit with the traveller’s loyalty and the support of local communities. The issue of sustainability is now at the centre of the focus on management. In this regard, tourism reinvented itself by offering its services through sustainable tourism, a trend whereby tourists ensure they make more sustainable choices when organizing a trip. According...

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Tourism is much more than a sector. Apart from being of key importance in Spain – which remains one of the most touristic destinations in the world -, tourism is a social phenomenon. And as such, it has been strongly influenced by the social changes brought by technology. Companies in the sector must work twice as hard, not only to transform digitally and introduce technology into their operations but also to adapt to a more...