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Inbound Recruitment: The Best Practice for Attaining Top Talent The term inbound marketing was coined by HubSpot back in 2006 to describe a new way of doing marketing. It was described as a business methodology that attracts customers by creating valuable content and experiences tailored to them. This is where the concept of Inbound Recruitment came from— creating a remarkable candidate experience through employer brand content and marketing strategies that help companies build relationships with...

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The Use and Concerns of AI  Artificial intelligence (AI) techniques such as machine learning, sentiment analysis, and natural language processing are used in the hiring process to optimize and automate components of the process. Previous research has shown that unconscious bias in hiring can occur in several areas. Candidate sourcing, screening, and outreach are the most frequent recruiting processes for which AI is being used to optimize and automate.  AI’s increasing use in sensitive areas,...

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It is no secret that the digital and technological acceleration is transforming the labour market. In fact, according to the framework that McKinsey and Company have developed for the pace of automation adoption, 22 percent of current work activities (equivalent to 53 million jobs) could be automated by 2030, assuming a midpoint scenario.  According to the World Economic Forum’s Future of Jobs Report 2020, easily automated jobs such as Data Entry Clerks, Administrative secretaries and Accountants will decrease...