Spurred on by the expected growth of the Brazilian economy, Catenon announces its agreement with Optme RH to increase its activity in the emerging country.
Experience in the market
In order to stay global and enter new markets, the new partnership model, led by Pablo Sánchez, is based on collaboration agreements with locally consolidated companies that provide us with their expertise in the local market and receive our global operational capacity thanks to our technological platform.
Thus, Optme RH, a Human Resources Consultancy founded 3 years ago by Marcelo Arone –a professional with 10 years of experience– is now a reference in the Brazilian Executive Search market for family groups, medium companies and investment funds. It joins Catenon, with more than 20 years of experience and operations in more than 100 countries all over the world, offering its global professional search services based on data technology and other digital talent solutions to companies whose challenge is to digitalise and automate their recruitment processes.
According to Arone, this union was created to meet the demands of international groups or large Brazilian companies that need to hire inside or outside the country. “It is a promising agreement with a lot of synergies since Optme brings the knowledge of the Brazilian market and its great development capacity, and Catenon its technological platform and its international experience,” he explains. “We provide the know-how for foreign companies that have hiring needs in our country, and at the same time, we generate value for Brazilian groups of a global size that need to recruit professionals in other continents. Whether in America, Europe or Asia, we find the right person for our partners,” he concludes.
Technology at the service of talent
Thanks to its technological platform, Catenon has been able to eliminate all geographical barriers thanks to knowledge architectures, identifying, evaluating and presenting candidates, wherever they are, for clients located anywhere in the world thanks to its client web area. In addition, “Catenon benefits from the expertise of several innovation centres located around the world. As a result, we are able to incorporate pioneering and innovative technology into our processes and therefore efficiently identify and evaluate candidates around the world,” says Pablo Sánchez, Managing Director of Emerging Markets.
A growing market
According to Sánchez, the decision to continue in Brazil is due to the fact that the country is strategic for Latin America. “Brazil, as well as Chile and Mexico, are countries where we want to strengthen our activity. We believe that in the next 5 years the demand for a more sophisticated recruiting service with added technology will bring high added value to our customers,” he says.
Arone also adds that, by 2019, the operation is expected to grow by 300%. In the medium and long term, one of the objectives is to continue expanding the business to other regions of the country. “In 2 years, we want to have offices in Rio de Janeiro and also in the Northeast. Our goal is to maintain an excellent level of service, adding value as a local advisor for companies,” he says.
The Brazilian economy is experiencing a favourable moment, with expectations of improvement, reforms, fiscal adjustments and public-private partnerships. In addition, some of the sectors most affected by the crisis, such as construction, are already looking for high-ranking professionals. “We can’t overlook airport and road concessions,” he adds. Other sectors to be targeted are also the energy, services and technology markets.