Companies all over the world are taking measures to help improve the situation with the pandemic COVID-19, more commonly known as Coronavirus. Brands worldwide have shown their values and demonstrated a real commitment to society during these times of hardship and uncertainty.
For a couple of weeks now, many large, medium and small companies have offered their support with regards to the global sanitary crisis. From non-profit organizations, textile companies to giant manufacturers and banks, all have united their efforts to provide some sort of help; whether it be protective equipment, logistical support or economic resources.
Here are 6 organizations who have mobilized their efforts, resources and time to show the most human side of the corporate environment.
UNESCO has made its whole World Digital Library available worldwide for free, as part of an effort to promote social distancing and staying home. During your time at home, you can now access huge amounts of articles, maps, photos, videos and other cultural resources.
Inditex, the leading Spanish textile production group, has decided to produce lab coats, protective glasses and gloves for free distribution to hospitals in Spain, a country heavily affected by the virus. Just last week, the giant distributed 1.4 million protective masks and 75,000 lab coats.
Three factories of the luxury group LVMH, normally dedicated to producing perfumes and cosmetic products, are now engaged in producing alcohol gel and coverlets, to then send them for free to the French health authorities for later distribution around the country. The group is committed to maintain this effort until its contribution is no longer considered a necessity.
Learn more about their initiative here: https://www.lvmh.com/news-documents/press-releases/lvmh-se-mobilise-pour-fabriquer-et-distribuer-gratuitement-des-gels-hydroalcooliques-en-grande-quantite/
The bank has activated an aid protocol to support workers, most at risk and that will suffer the most from the economic consequences of the coronavirus. The plan consists of two lines of action: strengthening its digital capabilities and immediate credit lines of up to €25 billion.
In addition to this, the group is implementing contingency measures to provide liquidity to companies at their worst at the moment, to secure employment as much as possible. In order to reduce the impact on the company’s future, both the president and the CEO have also reduced their salary by 50%, while the rest of the executives have reduced it by 20%.
The New York firm has announced a $10 million donation, to go towards providing financial support through the Emergency Assistance Foundation for the peers of the fashion house who face special circumstances such as medical needs, for elderly care or child care. In addition, this support will also go to the Solidarity Response Fund COVID-19 of the World Health Organization, to continue helping the Pink Pony Fund and to give a gift to the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund to mitigate the effect of the COVID-1919.
The corporation has also started the production of 250,000 masks, and 25,000 isolation gowns to support medical staff, fighting the virus.
Learn more about their initiative here: https://www.ralphlauren.com/store-closing-notice?ab=en_US_GRID_SEO_1_S1_L1_READ
To assist the cause, the South Korean manufacturer has given several hospitals in the Community of Madrid its fleet of vehicles so that hospital staff can carry out their work safely and, as far as possible, to facilitate his daily life during the state of alarm decreed by the Government.
This incredibly hard situation unites all of us, and it is truly amazing to see everyone help as much as they can in order to fight this pandemic.
From our family to yours, stay home and stay safe.
